Creating a video is only a part of your visibility process, the real journey to success starts already before the shoot. To make the most of your video, you need to get a few key parts in place and gather some more insights of your audience. You need a proper video strategy.
This is what we offer in our Advanced Strategy Deal:
- INITIAL FOCUS CALL TO UNDERSTAND YOUR BUSINESS
- COMPETITOR COMPARISON
- REVIEW OF YOUR EXISTING CONTENT, VIDEOS AND/OR IDEAS
- YOUTUBE STATUS REPORT
- YOUTUBE COMPARISON REPORT
- KEYWORD RESEARCH AND CONTENT RECOMMENDATIONS
- VIDEO CATEGORIES AND CREATIVE VIDEO IDEAS
- RECOMMENDATIONS & THOROUGH REPORT CONSTRUCTION
- FOLLOW UP CALL
This will answer the following:
- Who do you want to target with your video?
- How can you support them?
- What should your videos be about?
- What is your competition doing?
- What´s the current trend in your field?
- Where does your audience hang out – What platform should you use?
- What format do your videos need to be in to match that platform?
- What does your audience like to watch?
“It’s amazing how powerful a video strategy has been for our business. The extensive information generated by the initial strategy research enabled us to create a content plan that we could implement as part of our annual marketing plan. The report helped us identify our target market and the topics and search terms our target audience are most interested in and The Vlog Academy helped us produce fantastic content that we could use across multiple platforms.
The Vlog Academy really got to grips with our business goals and marketing aims and tailored a strategy that once implemented, helped increase audience views from the hundreds to the thousands.”
Galia Orme, CHOC Founder, CHOC Chick Raw Chocolates Ltd.
The Vlog Academy will support you to get clear about your audience, your key messages and your strengths. This will give you the information you need to construct powerful and relevant video blogs.
We look closely at your competition and what they´re doing, making sure you´re unique but not missing out on any current trends or tools to enhance your videos.
We will use advanced tools to analyse your competition and to generate a list of keywords that will tell us what your video content should be doing in terms of both substance and style – boosting their performance on search engines.
You will get plenty of ideas for new content – some you won´t ever have thought of – to last you for many months ahead.
Together we will make sure you can create video blogs your audience will love.
Our video strategy starts from:
“We have taken The Vlog Academy´s vlogging course and also opted for the in-depth video strategy for our business, The Parent Practice. It all began with a very comprehensive survey of what videos we currently were doing and what our competitors were up to. It continued to go into our brand and the various ways we can use video to support our business; what types of videos, how and where to place them as part of our marketing strategy – all this was incredibly useful. Really helpful tutorials and feedback on our videos and the logistics of setting up to do quick videos is now easy and the technical fears have been conquered.
We´re using video much more now and if we need any more help, The Vlog Academy and Mi is our go-to person whenever we need anything to do with video.”
Melissa Hood, The Parent Practice
Get in touch to book in a call where we can identify your needs and goals!
Tel: 01273 640045 or Email: firstname.lastname@example.org